Independent
publishing.
A long view.
Marketshare Initiatives owns and operates a portfolio of affiliate marketing websites. Our flagship is online-casinos.co.uk, alongside a wider collection of sites.
Discover our work
Specialist knowledge.
A practical purpose.
online-casinos.co.uk is the flagship of our affiliate marketing portfolio, bringing together casino reviews, comparisons and guides for UK readers.
A familiar name in
UK casino publishing.
From understanding a welcome offer to getting to grips with a new game, online-casinos.co.uk brings together reviews, comparisons and practical guides for UK players.
A wider portfolio.
Decades of experience.
Led by director Tristan Hanlon, Marketshare Initiatives brings together decades of experience in online publishing and affiliate marketing. Our team includes editors, article writers, SEO specialists and ad buyers.
Our flagship, online-casinos.co.uk, launched in 1999. Marketshare Initiatives was incorporated in 2020, building on the experience behind the portfolio.
Meet the companyUseful is the starting point.
Know the details.
Good comparisons depend on what sits beneath the headline, from an offer's conditions to the ways a service works.
Make it understandable.
Clear writing helps people use the information. We aim to keep the detail without making readers work for it.
Be clear about the business.
Readers should be able to find out who publishes a website and how its commercial relationships work.
Work with us.
Explore affiliate partnerships, publishing projects and opportunities to contribute to our portfolio.