The company
behind the publishing.
Marketshare Initiatives Limited is a UK affiliate marketing and digital publishing company. Our team works across a portfolio of websites, with online-casinos.co.uk as our flagship.
Decades in online publishing.
online-casinos.co.uk launched in 1999, in the early years of online casino publishing. Tristan has spent around two decades working on the site, through considerable changes in how people find, compare and use online casinos.
Marketshare Initiatives Limited was incorporated on 19 March 2020. Today, the company owns and operates a wider portfolio of affiliate marketing websites, with online-casinos.co.uk at its heart.
The people behind the work.
Tristan works with a team of editors, article writers, SEO specialists and ad buyers across the portfolio. Together, they create and edit content, improve search visibility and manage advertising campaigns.
Affiliate marketing runs through the whole portfolio. Our work brings together website ownership, digital publishing and commercial partnerships. We want readers to understand both the information we provide and the business supporting it.
Explore our portfolioCompany details
To make specialist information easier to understand, and to give the work a clear, accountable home.
Work with us.
Explore affiliate partnerships, publishing projects and opportunities to contribute to our portfolio.