The details matter.
So does how we explain them.
Our publishing approach starts with the questions readers have, the information available and a clear explanation of what it means.
Information
with a purpose.
Across our websites, useful information depends on the details. Offers change, services develop and the small print can make a material difference.
Our work brings those details together in a form readers can use. These are the principles that guide our publishing across the portfolio.
Start with the source.
Information published by the relevant business, product documentation and official records are useful starting points. For casino content, that includes licensing records. Figures and claims need their context, including the conditions that apply.
Keep the explanation clear.
A comparison should help someone understand a choice. We aim for direct, readable explanations of the features, restrictions and differences that matter.
Make corrections possible.
Publishing information that changes means returning to it. Readers and businesses can contact us about an error or a detail that needs another look.
Explain commercial relationships.
Affiliate marketing is the business model behind our portfolio. Readers should know when a website may earn commission through its commercial relationships.
Respect the audience.
Each website should explain the limitations and restrictions relevant to its subject. Our casino content is for adults aged 18 and over, with information about risks and safer gambling alongside games and services.
Spotted something
we should look at?
Send us the page address and the detail you think needs correcting. A link to the relevant source is helpful, especially where information has changed.
Contact the publisher